Our apps
The lab where we spend our own money first.
Jan builds and publishes iOS apps of his own. They are where we test channels, pricing, App Store search and measurement before recommending any of it to a client.
Lab note · Apple AdsOn one of our own apps, measured CPI of EUR 2.35 against a breakeven ceiling of EUR 0.44. We paused the campaign.Real apps, real store listings.
- 13
- iOS apps of our own, used as a test lab
- 324
- App Store search terms tracked daily
- 11
- app repositories on one SDK checklist
Each screen comes from the app's own App Store listing. Every channel and pricing idea is tried here on our own money first, so the method that reaches your account has already been tested.
ShiftWallet, Transcriptor and URLCapsule, as listed on the App Store.
Transcriptor
Productivity · iOSTurns meetings, interviews and voice memos into text, with the speakers separated. Listed on the App Store as Transcribe: Audio to Text AI.
More from the lab
STYLA
Lifestyle · iOSTry haircuts, beards and hair colors on your own photo before you sit in the chair.
Meridian
Health and Fitness · iOSA log for the perimenopause years that counts days since the last bleed and compares them with your own history.
A selection of the apps Jan has published. They are on the App Store under the founder's individual developer account, and each one has its own privacy policy and support page, linked from its App Store listing.
What the apps have taught us so far.
Small numbers from our own accounts. We treat them as method, not as case studies, and we never quote installs, ratings or revenue from them.
Measured CPI against the breakeven ceiling
We paused two Apple Ads campaigns for our own apps once measured CPI, EUR 2.35 and 3.24, sat far above each app's breakeven ceiling of EUR 0.44 and 0.49. Own apps, small scale.
Where our apps showed up in search
We tracked 324 App Store search terms for our own apps. They showed up for only 13% of the terms taken from the keyword field, against 53% of brand terms and 39% of title and subtitle terms. Rates per group of terms, so they do not add up to 100. Daily App Store rank tracking.
- Apple Ads
We paused two Apple Ads campaigns for our own apps once measured CPI, EUR 2.35 and 3.24, sat far above each app's breakeven ceiling of EUR 0.44 and 0.49.Own apps, small scale.
- App Store search
We tracked 324 App Store search terms for our own apps. They showed up for only 13% of the terms taken from the keyword field, against 53% of brand terms and 39% of title and subtitle terms.Rates per group of terms, so they do not add up to 100. Daily App Store rank tracking.
- Pricing
At a 30% store fee, a $3 CPI needs about 11.9% install-to-paid at $35.99 a year, against 5.4% at $79.99.Arithmetic on one of our own apps.
- Attribution
We recovered Apple Ads attribution that our analytics pipeline was dropping, reconciled 100% with GA4, and issued a standard SDK checklist to 11 app repositories.Own apps.
Want the same method on your app?
The diagnostic covers your store listing, your paywall economics and the channels worth testing first. Jan walks you through it in 30 minutes.
Prefer email? hello@digitalnafta.com
- 01You fill in a short form: spend, channels, goal.
- 02We prepare a pre-read from public data.
- 0330 minutes with Jan, no sales sequence after it.