About
A small studio, led by the person who buys the traffic.
Digital Nafta is a performance marketing and user acquisition studio founded and led by Jan Nafta. The company is registered in Dubai as Digital Nafta Portal FZCO, IFZA Trade License 78656, and works in English with clients around the world.
Built for teams spending around $10K a month on ads or more.
Jan Nafta
Founder · Performance Marketing & User Acquisition ConsultantJan has bought paid traffic since 2019, at two ad networks and an ad-tech company, in-house for regulated online gaming brands and for app publishers, across Meta, Google, TikTok, Apple Ads, programmatic DSPs and ad networks. He judges every campaign on backend revenue instead of platform-reported conversions, writes the kill rule before a test starts, and builds the tracking and the creative in-house with AI agents.
He also ships his own iOS apps, which the studio uses as a lab to test channels, pricing and measurement with its own money. He speaks about user acquisition, measurement and AI in media buying.
Where the experience comes from.
Both sides of the table: networks that sell traffic, an ad-tech company, advertisers that buy it in-house, and publishers who need it to pay back.
- From 2019
Performance media buyer at an ad network: push and pop traffic on CPM, CPC, CPV, CPI and CPA models.
- Ad network
Ran programmatic and RTB buying on his own for over a year, across many markets and DSPs, as his former supervisor wrote in a recommendation.
- Ad-tech company
Performance manager running programmatic campaigns for iGaming, crypto and telco advertisers.
- 2025 to 2026
Independent media buyer for a gaming app publisher, on DSP campaigns.
- January 2026
Digital Nafta Portal FZCO registered in IFZA, Dubai.
- 2026
In-house paid media for regulated online casino and sportsbook brands.
- 2026
User acquisition consulting for app publishers.
Why teams work with a studio this size.
The person on the first call is the person in your ad accounts. Jan leads every engagement, and a small production team handles creative and development.
- Has bought traffic from four seats: ad network, ad-tech company, in-house advertiser and independent consultant.
- One buyer across the walled gardens, programmatic DSPs and push and pop networks.
- Builds the measurement himself: MMP, Conversions API, server-side events and SKAN.
- Produces creative in-house with AI, so testing volume does not depend on a design queue.
- Ships his own iOS apps and tests channels with his own money first.
Tools we published for media buyers.
For the record
Jan Nafta is a performance marketer and the founder of Digital Nafta. He is not affiliated with NAFTA (the North American trade agreement) or with NAFTA Technology Development FZCo, and he no longer works at Tappx.
Company details are on the imprint page.
Start with a free 30-minute diagnostic
Tell us about the account. Before the call we prepare a short pre-read from public data, such as ad libraries, the store listing and the tags on your site, as a PDF or a video. On the call Jan walks you through the three biggest opportunities and the next step.
Prefer email? hello@digitalnafta.com
- 01You fill in a short form: spend, channels, goal.
- 02We prepare a pre-read from public data.
- 0330 minutes with Jan, no sales sequence after it.