Free diagnostic
A modular floor plan of five zones linked by indigo channels to one central module

Services

Every channel we buy, and the plumbing behind it.

Thirteen services with one standard: each is judged on what reaches your backend. Jan Nafta leads every engagement. The full scope of each service lives on jannafta.com.

Book a free 30-minute diagnostic How work starts

Built for teams spending around $10K a month on ads or more.

Field note · Conversions APITraced under-firing Conversions API events to a destination trigger that filtered 99.35% of server events over 48 hours. Removing it restored delivery the same day.

Apps, games and licensed gaming

Installs that turn into payers, and players who deposit, bought across the networks that move revenue.

Small upright glass tablets with indigo lines rising into one shared channel

Mobile app user acquisition

We plan app UA backwards from payback. What you charge, what the store keeps and how many installs turn into payers set the CPI you can afford, and every network is bought against that number.

ForSubscription apps, mobile games and app publishers with a working paywall or in-app revenue.

  • CPI ceilings per network and country tier
  • One money event per app per network in the MMP
  • Weekly creative tests with stop rules
  • Cohort and payback reporting

Meta Ads · Google App campaigns · TikTok Ads · Apple Ads · Moloco · AppsFlyer · Adjust · SKAN · AdAttributionKit

Scope and deliverables on jannafta.com

Apple Ads (Apple Search Ads)

Bids capped by your unit economics, a brand, category, competitor and discovery structure, Custom Product Pages, and attribution checked against your analytics.

ForiOS apps, especially subscription apps, from launch to scale.

  • Breakeven cost per tap and maximum CPI
  • Keyword harvesting and negative keyword hygiene
  • AdServices attribution check
  • Launch runbook with an end date as a spend fuse

Apple Ads · AdServices · App Store Connect · SKAN

Scope and deliverables on jannafta.com

iGaming player acquisition

Casino and sportsbook acquisition for licensed operators, optimized to first deposits and payback, inside each platform's gambling policy and each market's licensing rules.

ForLicensed casino and sportsbook operators and their affiliates, in the markets where they hold a license.

  • First deposit and deposit tracking
  • Channel mix across Meta, Google, TikTok where allowed, programmatic and ad networks
  • Creative with responsible gambling requirements built in
  • Payback by cohort, with and without the largest depositors

Meta Ads · Google Ads · TikTok Ads · Moloco · PropellerAds · ExoClick · affiliate trackers · AppsFlyer

Scope and deliverables on jannafta.com

Paid social and search

The walled gardens, set up to bid on signals you can trust.

Two tall modules feeding indigo lines into a low collector block

Meta Ads (Facebook and Instagram)

Account structure, Conversions API and a steady creative testing rhythm for apps, ecommerce, lead gen and licensed gaming, with results read against the backend and not Ads Manager alone.

ForApps, ecommerce and DTC brands, lead generation and licensed gaming operators.

  • Audit with issues ranked by money at stake
  • Advantage+ and manual campaign architecture
  • Conversions API with event deduplication
  • Platform versus backend reconciliation

Meta Ads Manager · Marketing API · Conversions API · Events Manager

Scope and deliverables on jannafta.com

TikTok Ads

App install, app event and web conversion campaigns built from zero, with pixel, Events API or MMP wired before the first dollar goes out.

ForApps, games, ecommerce and consumer brands with a young audience.

  • Business Center and ad account setup
  • Pixel, Events API or MMP integration
  • Creative pipeline in native vertical formats
  • Test plan for the first month

TikTok Ads Manager · TikTok Events API · AppsFlyer

Scope and deliverables on jannafta.com

Programmatic and ad networks

DSPs for apps, and zone-level buying on networks where traffic is cheap and the margin for error is thin.

A grid of small black cubes with a few lit in indigo and connected by fine lines

Programmatic and DSP buying

When Meta and Google stop scaling, Moloco and other DSPs can open new supply. We buy it at bundle level, rotate creative and check that cheaper installs still retain and pay.

ForApp publishers and games ready to grow past Meta and Google, typically from $10K a month.

  • DSP readiness check: events, postbacks, budget minimums, formats
  • Bundle and publisher allow and block lists
  • CPI read against day-one retention and payers
  • Monthly report reconciled with the MMP

Moloco · AppsFlyer · Adjust

Scope and deliverables on jannafta.com

Native, push and pop traffic

PropellerAds, ExoClick and similar networks bought zone by zone, with tracker postbacks, block lists built from conversion data and fraud filters on from day one.

ForAffiliates, app publishers, lead generation and licensed gaming offers that convert on lower-cost traffic, in the geos each network allows.

  • Tracker and postback setup
  • Campaign and zone structure by format and geo
  • Allow and block lists from conversion data
  • Daily optimization in the first weeks

PropellerAds · ExoClick · Pushground · AdMaven · Voluum

Scope and deliverables on jannafta.com

Affiliate and performance traffic

CPA, CPI and CPL buying for affiliates and performance networks, priced from the payout down: EPC, maximum cost per action and the right traffic source per offer and geo.

ForAffiliates, performance networks and advertisers paying per action.

  • Offer economics: payout, EPC, maximum CPA
  • Tracker and postback setup
  • Traffic source selection per offer and geo
  • Landing page tests and zone hygiene

Voluum · Affise · PropellerAds · ExoClick · Meta Ads · Google Ads

Scope and deliverables on jannafta.com

Measurement and creative

The two things that decide whether more budget helps: clean numbers and enough creative to test.

An instrument block with an indigo beam through aligned glass windows beside a rack of blank cards

Tracking and measurement

Before more budget goes in, we make the numbers hold up: MMP, Conversions API, server-side events, SKAN and a reconciliation that shows where platform and backend disagree.

ForAny team about to scale spend, or one that no longer trusts its numbers.

  • End-to-end attribution map
  • Event taxonomy with one money event per app per network
  • MMP setup and partner postbacks
  • Conversions API, Events API and server-side events
  • SKAN and AdAttributionKit conversion values

AppsFlyer · Adjust · GA4 · Segment · Google Tag Manager · Meta Conversions API · SKAN · AdAttributionKit

Scope and deliverables on jannafta.com

AI creative production

Static and video ads produced in-house with AI, so the number of tests you run does not wait on a design queue. Every piece is sized per placement and checked against platform policy before upload.

ForTeams whose testing volume is capped by design capacity.

  • Brief built from ad library research in your category
  • Static batches in every format the channel needs
  • UGC-style and motion video in vertical, square and horizontal
  • AI content labels wherever a platform requires them

Meta Ads · TikTok Ads · Google Ads · DSP formats · PropellerAds and ExoClick formats

Scope and deliverables on jannafta.com
Measurement map

Where the numbers come from, and where they meet

Illustrative. Platform, pixel, server events, MMP, analytics and backend, reconciled daily side by side.

Diagram of an attribution flow from ad platform to MMP, analytics and backend, with server-side events and deduplicationThe ad platform receives a browser event from the pixel and a server event from the Conversions API, merged into one event on a shared event_id, plus postbacks from the MMP or tracker. The backend sends the server events. Analytics and the backend go into a daily reconciliation against the conversions the platform reports. The backend is marked in red as the number that decides.Ad platformreports its own countPixelbrowser eventConversions APIserver eventMMP or trackerpostbacksEVENT_IDPOSTBACKAnalyticssessions and eventsBackendorders, depositsReconciliationdaily, side by sideREPORTED CONVERSIONS

Audits and advisory

A second opinion, or a senior lead for the team you already have.

A raised inspection platform overlooking modules ordered from largest to smallest

Growth and account audits

A ranked list of what is costing you money. AI agents do the first pass across ad accounts, MMP and analytics, then Jan checks every line before it reaches you.

ForTeams spending $10K or more a month who want a second opinion before changing agency or scaling.

  • Read-only review of ad accounts, MMP and analytics
  • Issues ranked by money at stake
  • A 30, 60 and 90-day plan
  • PDF report or narrated video walkthrough

Meta Ads · Google Ads · TikTok Ads · Apple Ads · Moloco · AppsFlyer · GA4

Scope and deliverables on jannafta.com

Fractional head of UA

Senior UA judgment for an in-house team without a full-time hire: weekly reviews, test design and the channel calls nobody else on the team owns.

ForStartups and in-house teams with a buyer but no senior UA lead.

  • Weekly async review with a recorded walkthrough
  • Test roadmap and stop rules
  • Help hiring buyers or evaluating agencies
  • Monthly strategy call

Whatever the account runs on

Scope and deliverables on jannafta.com
Engagements

How work starts and how it runs.

Every engagement starts with a free 30-minute diagnostic. What comes next depends on the account, and scope and price are agreed in writing before any work starts.

Ladder of engagement steps from free diagnostic to audit, setup sprint and monthly retainerFour steps that rise from left to right: a free 30-minute diagnostic with a pre-read, a written audit ranked by money at stake, a setup sprint of two to four weeks, and a monthly retainer or advisory. Scope and price are agreed in writing before any work starts.01DiagnosticFree, 30 minutes,pre-read from public data02AuditAccounts, MMP andanalytics, ranked bymoney at stake03Setup sprintTwo to four weeks:tracking, structure, firstcreatives, launch04Monthly retainer oradvisoryHands-on buying or seniorreviewScope and price agreed in writing before any work starts.

  1. Diagnostic

    Free, 30 minutes, with a pre-read prepared from public data.

  2. Audit

    A written review of accounts, MMP and analytics, with issues ranked by money at stake.

  3. Setup sprint

    Two to four weeks: tracking and event map, account structure, first creative batch, launch.

  4. Monthly retainer or advisory

    Hands-on buying with weekly creative tests, or senior review for an in-house team.

Free 30-minute diagnostic

Not sure which service you need?

That is what the diagnostic is for. Send the basics and Jan will tell you where the money is leaking and which of these, if any, fixes it.

Book the diagnostic Pick a time on the calendar

Prefer email? hello@digitalnafta.com

  1. 01You fill in a short form: spend, channels, goal.
  2. 02We prepare a pre-read from public data.
  3. 0330 minutes with Jan, no sales sequence after it.