Performance marketing and user acquisition studio · Dubai
Performance marketing judged on backend revenue.
We buy paid traffic for apps, games, ecommerce and licensed gaming brands on Meta, Google, TikTok, Apple Ads, DSPs and ad networks. Tracking and creative are built in-house, and Jan Nafta, our founder, leads every account.
- Since 2019
- buying paid traffic
- 13
- iOS apps of our own on the App Store
- 1 to 2
- new clients a month, by design
Built for teams spending around $10K a month on ads or more.
23 4On the first full day of clean tracking, Meta claimed 23 first-time depositors on one brand where the backend saw 4. More examples| Metric | Before | After |
|---|---|---|
| Cost per install Platform: cheaper | $4.74 | $1.66 |
| Day-one retention Cohort: worse | 15.1% | 9.9% |
- Meta Ads
- Google Ads
- TikTok Ads
- Apple Ads
- Moloco
- PropellerAds
- ExoClick
- AppsFlyer
- Conversions API
- GA4
- SKAN
- Voluum
One studio across the paid channels, and the plumbing behind them.
Most teams hire one agency per channel and a freelancer for tracking. We run the buying, the measurement and the creative together, so nobody can blame the other two.
Mobile app user acquisition
CPI ceilings worked out from price, store fee and install-to-paid conversion, then bought across Meta, Google App campaigns, TikTok, Apple Ads and Moloco.
See the servicePaid social and search
Meta Ads, Google Ads and TikTok Ads set up to bid on clean signals, with creative tests that carry a written stop rule.
See the serviceProgrammatic and ad networks
Moloco and DSP buying for apps, plus PropellerAds, ExoClick, push, pop and native traffic bought zone by zone.
See the serviceTracking and measurement
MMP, Conversions API, server-side events and SKAN, reconciled so platform and backend tell the same story.
See the serviceAI creative production
Banners, UGC-style and motion video produced in-house with AI and checked per placement before upload.
See the serviceAudits and fractional UA
A ranked list of what is costing you money, or a senior UA lead for the team you already have.
See the serviceHow one conversion travels from the ad to the decision
It can break at every link, so we check each one before we buy more traffic.
- ChannelThe ad platform counts the conversionBreaks with modeled and view-through conversions
- Pixel and Conversions APIBrowser and server events, merged on one event_idBreaks when an event is counted twice or filtered out
- MMPTies installs and in-app events to a sourceBreaks when postbacks go missing
- BackendRecords the purchase, deposit or subscriptionBreaks when its definition differs from the platform's
- VerdictScale, fix or stopTaken on the backend number
Six rules we do not bend.
They sound obvious. They are also the first things to slip when a dashboard looks good. Read the full approach.
- 01
Backend first
Platform numbers are a lead. Your backend is the verdict, and every report shows both side by side.
- 02
Kill rules before launch
Every test gets its stop rule in writing before it spends a dollar.
- 03
Offer, measurement, then channel
More traffic never fixes a broken offer or broken tracking, so those come first.
- 04
Your accounts, your data
We work inside ad accounts, pixels and an MMP that stay in your name.
- 05
Numbers with their denominator
Every result comes with its sample size and its time window.
- 06
Inside the rules
Each platform's ad policies and each market's licensing rules apply. No cloaking.
We test on our own apps before we touch your budget.
Jan ships iOS apps of his own and uses them as a lab for channels, pricing, App Store search and measurement. When a method fails there, it fails on our money.
Price sets the CPI you can pay
At a 30% store fee, a $3 CPI needs about 11.9% install-to-paid at $35.99 a year, against 5.4% at $79.99. Arithmetic on one of our own apps, not a client result.
The founder, not a junior you meet after the contract.
Digital Nafta is small on purpose. Jan leads every engagement, and a small production team handles creative and development.
Jan Nafta
Founder · Performance marketing and user acquisitionBuying paid traffic since 2019, from four seats:
- Ad networks: push, pop, programmatic and RTB buying
- An ad-tech company, running programmatic campaigns
- In-house, for regulated online casino and sportsbook brands
- Independent consultant for app publishers
Is this a fit?
Any vertical, any market where the product and the ads are legal. It works best when three things are true.
- Around $10K a month in ad spend or more, or a funded plan to get there.
- Ad accounts and measurement owned by you, with access for Jan.
- A decision-maker on the first call.
Spending less? Book anyway. If buying more traffic is not the right next step yet, you will hear it on the call.
Start with a free 30-minute diagnostic
Tell us about the account. Before the call we prepare a short pre-read from public data, such as ad libraries, the store listing and the tags on your site, as a PDF or a video. On the call Jan walks you through the three biggest opportunities and the next step.
Prefer email? hello@digitalnafta.com
- 01You fill in a short form: spend, channels, goal.
- 02We prepare a pre-read from public data.
- 0330 minutes with Jan, no sales sequence after it.